December 26th, 2009

THE HUMBLE PEN MAKES GOOD BRAND SENSE

Pens are essential items in everyday lives and not many people will pass up an opportunity for a complimentary one.A free pen from anywhere - conference table, hotel room, bank etc - doesn’t wait long for a new home.  
Of course we are far more likely to guard our Mont Blanc than a Bic, but it takes some guarding to keep a pen for its lifetime.We use them - and we lose them.  Annoying for the loser – but not for the company whose name appears on the pen.Their only consideration is that their brand is in the marketplace, getting noticed. 
While there is continuous innovation in the world of promotional products - marketers tend to return again and again to the tried and trusted old favourite - the pen - because they know it’s worth it.
There is a vast array of styles and designs of promotional pens on the market - from bespoke handcrafted works of art to disposable novelties.There will always be a product that’s suitable for any occasion and any budget, but it’s always best to consult a professional promotional products organisation before making an investment.  It’s best to use a company which can advise on which items will best serve your marketing objectives, your target audience and your budget.
A top regional promotional products company in Perth, WA has some advice gathered over years of experience in the industry.”There is such a vast choice of options for imprinting an organisation’s logo, name, website etc onto just about anything. The range is huge, from confectionery and apparel, sports goods, digital products, glassware and electronic goods.   The popularity of pens however, remains sky-high as they are  among the simplest and most cost-effective products to print onto, and there is such a vast choice available,” says David Schneiderman of Cyberpens.
Here are just a few types of pens and a little bit of history about them
Ballpoints and rollerballs
The first ballpoint is said to have been made by two Hungarian brothers in 1943 - when journalist Lazlo Biro and his chemist brother, Georg, made and patented a pen which had a tiny metal ball which rotatated and quick drying ink.   In 1945, Frenchman Marcel Bich developed an industrial process which enabled low-cost production, and the pens were called Bics – a name which still stands today.
Pressurized pens
Also known as space pens or astronaut pens, this type of pen uses a special viscoelastic innk which is liquefied by the roller.  These can work underwater and in extreme weather conditions and have a very long shelf life.
Fountain Pens
The first fountain pen is said to have been developed atop a kitchen table in the rear of a cigar store by an insurance salesman, L E Waterman.  He patented his design in 1884, and today, fountain pens are considered to be the epitome of style and distinction.
Erasable pens
These were first introduced in the early 1980s and use a liquid rubber cement instead of ink.These erasable pens leave a mark which looks like black or coloured ink but which is actually rubber, so it can be rubbed out with ease up to 10 hours after the ‘ink’ has dried.
Pens are ubiquitous.Have a look around - you must be able to see at least one within striking distance.That’s the key reason why promotional pens remain a top choice among marketers because despite their simplicity, they are remarkably effective branding tools.

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