Sniper Marketing Tactics

What makes a Great Logo Design?

All businesses need an identity including a logo design, but what is it that makes a logo successful?

A well-designed logo will grab the attention of your target customers and make people feel instantly good about your company, but whether you decide to go with a budget readymade logo or a more sophisticated custom logo design, you need to think about a few important issues:

1.    Promote your name

The primary aim of a logo is to make your brand look great, and to promote your brand name.  Your brand name must therefore appear clearly and create a striking focus of your design.

2.    Appeal to your target market

In addition to brand naming, your logo design is one of the most important elements of your brand design and will act as the foundation for all your visual marketing.  It is therefore essential that your logo is designed specifically to attract to your target market, using typography, colour and graphics that they will both notice and love.

3.    Differentiate yourself

Aswell as a design that appeals to your target customers, your brand must also be easy to remember and recognise so you should ensure that you stand out from your main competitors in terms of style and colour.

4.    Don’t overcomplicate it

A good logo design will stand the test of time, but it’s often hard to judge how a logo design will look in 5 or 10 years time.  If in doubt, the best way to create a timeless logo design is to create a simple design.  Try to avoid too much detail and clutter, avoid strange textures and shading effects, and do use bold simple fonts and shapes.

5.    Scalability

Your logo will be used in many different applications, from your business cards and packaging up to your company vehicles and posters.  Your logo therefore needs to look its best at any size.  To ensure that it looks good at a small scale, avoid lots of small details in the design because these could get lost in some applications.

If you are going to be using your logo in a large application,  you must ensure that your logo is designed as a vector graphic, so that it can be scaled to any size without ever pixelating or blurring.

This entry was posted on Thursday, December 31st, 2009 at 4:57 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.