Sniper Marketing Tactics

SEO Secrets 2.0 is the Rocket Fuel Your Search Engine Marketing Campaign Needs Today!

One of the MOST important pieces of information you will learn from SEO Secrets 2.0 is contained in this article. I’m sure you have heard this many times and you will hear it over and over because it is so critical to your search engine optimization success.

Keywords tell the search engines what your page is about; inbound links tell the search engines your page is important. Once the search engines understand what your page is about, they then know where to correctly index it. The number and quality of your inbound links enable the search engines to determine how important your page is.

Of course this is an oversimplification of the search engine’s algorithm but provides you with a core concept upon which they are designed. Without a doubt, they all consider a myriad of factors - each proprietary in nature to the given search engine whether it be Google, Yahoo, Live Search, MSN, Ask or any of the others. The essential thing to takeaway is that both of these concepts are critical to all of your SEO efforts going forward.

Throughout SEO Secrets 2.0 I continually drive home the strategic importance of targeting the right keywords and carefully crafting your copy to take advantage of your targeted keywords in any given situation. Don’t be concerned if you spend several weeks or a month or more researching not only the primary keywords, but the ‘buying’ phrases and the long tail keywords that will bring you traffic for years to come.

Putting everything you’ve got into Keyword selection strategies, especially focusing on the action or buying words will pay off in spades in your final results. Understanding and applying the essential link building strategies you will learn in SEO Secrets 2.0 will carry over into every facet of your SEO Mastery.

Conducting a thorough competitive analysis of your competition in regard to both keywords and linking structure is of such critical importance that (almost) no expense is too great! Acquiring the knowledge and experience necessary to attract the highest quality, one-way, inbound links will produce results that will dwarf all of your other search engine optimization efforts combined!

SEO Secrets 2.0 will teach you how to create both an internal and external linking strategy to ensure all of the pages on your website get indexed properly. It is very unlikely any of the search engines will index a page with no links; how would their spiders get to it?

It is very important that you have both an internal and external essential link building strategy. Part of that strategy should include the creation of a robots.txt file to tell the search engine spider where they should NOT explore.

Finding and working with a Web designer who understands what I cover in SEO Secrets 2.0 will go a long way toward your ultimate success. Do whatever you have to to ensure any important page on your site has at least one high-quality, one-way inbound link. Also be sure none of your pages exceed 100k in size.

Make sure it has no more than 100 links on a page. That’s the maximum. Ive seen some sites out on the Web with hundreds and thousands of links; its just terrible. My rule of thumb is never more than 100 links on any page.

If your Web site has fewer than 100 pages, you should make every effort to put a site map that contains no more than 100k in size, excluding images. There is a significant advantage to having only one site map placed in the root of your site.

Learn SEO Secrets 2.0 and enable the search engine spider to reach your site map within one link from your homepage and another link to every other page on your site from the site map. I think this is self-evident that a spider will not get lost or confused in such a simple structure.