Sniper Marketing Tactics

How to Be a Rainmaker

Rain- That’s been the climate here in New York for what feels like an eternity or at least the last bunch of months or so anyway! Let me ask you, at what point did Seattle and the North East Coast make a switch and I was so damn clueless?

As rain was the lead point of discussion for most of us Northeasterners the beginning of the Summer, it brings to mind a seminar on Branding I learned from Dr. Benjamin Mack which co-incidentally he entitled How to Be a Rainmaker.

Over the next few articles or so I will attempt to highlight some of the most important parts of this seminar which was comprised of three main sections: 1) How to make lightning Strike, 2) How to keep the lightning striking and 3) How to Bottle your Lightning.

Those not acquainted who Ben Mack is should know that he ranks is one of the big Kahunason Branding today in the country bar none! Mr. Mack (or should I say Dr. Mack) has held positions at some of the most respected advertizing agencies during his memorable career. How does Vice President for Brand Strategy at one of the major corporations grab you?

In a nut shell what that means is he was in charge of a budget of ” billion dollars (now thats big money)! To me that signals someone who is an authority on Branding, do we see eye to eye? In addition to being a professional magician, Ben Mack has worked magic for many companies over the years, and at age 19 was the receiver of the esteemed (if your into magic) Award of Merit given by the Magic Castle.

Do you know what a Rainmaker is? Do you want to become one? A rainmaker aside from the apparent implication of a indian shaman who using magic makes it rain, is an individual with the outstanding knack to be a magnet for customers, exploit (in a good way) political connections, and bottom line, make the corporation a great deal of money. However, when it rains the lightning isnt too far away! We will get more into that in a bit.

As an internet Marketer your chief duty is to “up sell” individuals on their perception of reality. In Ben Macks book “Think Two Products Ahead” he speaks of how effective branding only occurs when companies think two products ahead rather then thinking in just the here and now and for them to assemble thriving affiliations with their customers by means of their Brand The section in the book where Ben talks about creating your Legend Platform is worth its weight in gold!

A Brand (your brand, a Brand called YOU) is built through the use of Legends or communication that is repeated time and time again. These stories can and should be allowed to challenge each other and shall grow with age. So, if you have to pick a story that you generate for your business to help increase the size of your business (after all you are reading articles like this to help you become more profitable in your business arent you?) why not pick the type that grows stronger with age and you will indeed become “Legendary”.

Look out for the next article in the “Rainmaker and Branding” series coming soon to a blog, e-zine or website near you!